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Digital Marketing and Communications Coordinator (25-23 AIMS USAFSAM EDED)

Dayton, OH · Government/Military
Digital Marketing and Communications Coordinator (25-23 AIMS USAFSAM EDED)

Position is Contingent Upon Bid and Award



INTRODUCTION:

The 711th Human Performance Wing (711 HPW), headquartered at Wright-Patterson Air Force Base in Ohio, is the first human-centric warfare wing to consolidate human performance research, education and consultation under a single organization. Established under the Air Force Research Laboratory, the 711 HPW is comprised of the Airman Systems Directorate (RH) and the United States Air Force School of Aerospace Medicine (USAFSAM). The Wing delivers unparalleled capability to the Air Force through a combination of world class infrastructure and expertise of its workforce of military, civilian and contractor personnel encompassing 75 occupational specialties including science and engineering, occupational health and safety, medical professions, technicians, educators, and business operations and support.


DESCRIPTION OF SERVICES:

The contractor shall meet all requirements per the basic contract and provide a professionally and technically qualified individual to perform all tasks in the following paragraphs to fulfill the requirements of this task order. The contractor shall provide the expertise listed below to the USAFSAM Department of Education (USAFSAM/ED), Education Delivery Division (EDE), Academic Development Branch (EDED). USAFSAM/ED directs daily academic operations for USAFSAM and establishes student training policies. ED executes the student management and accounting for 4,000 students annually as well as the faculty development, instructor evaluation, and student evaluation programs. Community College of the Air Force requirements for affiliated schools are implemented and curriculum development and revisions are led by ED staff. ED is responsible for creating an academic environment conducive to learning, providing academic counseling, and convening the Academic Review Board when necessary. Distance learning courses are produced and managed through this department. USAFSAM/EDED is responsible for the development and management of all course materials and curriculum development processes to include multimedia development. Performance shall be according to the requirements contained in this Performance Work Statement (PWS).


MANDATORY QUALIFICATION

 
  • The contractor shall at a minimum have a bachelor’s degree in marketing, Communications, Graphic Design, Journalism, Public Relations, or a related field
 
  • The contractor shall at a minimum have 3 years of experience in digital marketing, advertising, communications, or educational marketing.
 
  • The contractor shall have experience working in a cross-functional team collaborating with graphic designers, photographers, videographers, etc.
 
  • The contractor shall have experience with digital signage platforms (understanding screen ratios, motion graphics, and optimal content duration) and proficiency in tools such as Adobe Creative Suite (especially InDesign or Illustrator for layout awareness).
 
  • The contractor shall have demonstrated knowledge and experience with visual hierarchy, color theory, typography, and layout principles.


HIGHLY DESIRED QUALIFICATIONS:
 
  • Familiarity with Department of Defense branding and communication policies (ex. Tongue and Quill).
 
  • Have certifications such as HubSpot Content Marketing Certification, Digital Marketing Institute (DMI), or Certified Digital Marketing Professional (CDMP)


TASKS:
 
  • The contractor shall assist in the inventory and maintenance of the studio audio visual/computer related equipment as directed by the Government representative.
 
  • The contractor shall create, design, and edit all signage for USAFSAM as directed by the government representative.
 
  • The contractor shall assist with the ordering, storing, coding/entering inventory into database, and disposing of all audio visual/computer related equipment as directed by the Government representative.
 
  • The contractor shall provide digital marketing consultation to all USAFSAM members, programs, etc as directed by the government representative
 
  • The contractor shall exhibit and apply expertise in professional marketing and mass communications activities, supporting communications and marketing activities.
 
  • The contractor shall demonstrate and exhibit an ability to lead and participate in a team of mass communications professionals working in tandem to achieve strategic communications goals.
 
  • The contractor shall ensure that all products developed meet the requirements set forth in the AFRL/PA brand book and other applicable requirements for the development of branding, creating logos, coins, and marketing materials.
 
  • The contractor shall participate in and support other projects within skill sets; project may include writing continuity documents, attending or presenting at local eLearning symposiums, defining capabilities for potential customers, collaborating with local colleges or multi-service partners, and supporting other USAFSAM special projects.
 
  • Contractor must have a Non-Disclosure Agreement in place with their company, and the company must provide a copy to the Program Manager of this task order. This is necessary to mitigate transfer of any confidential, proprietary and/or sensitive information while in this position.


BASE SUPPORT:

Government Support: The contractor will be provided with office space, supplies, computer equipment, telephone, and reproduction capabilities as required. All software and hardware, passwords/access to military Internet/E-mail and applicable database will be available within the scope of the contract. The contractor will comply with local, AF and DoD policies.


GENERAL INFORMATION:

 
  • Place of Performance/Period of Performance: Work will be accomplished primarily at the USAFSAM, Bldg. 840 Area B Wright-Patterson AFB, Ohio 45433 beginning on 1 August 2025.
 
  • Work schedule is normally Monday – Friday, 7:30 AM – 4:30 PM ET; however, there may be times when it is necessary for the contractor to work after duty hours in support of specific mission-related taskings. Although the schedule may have to be flexible to meet mission requirements, it will not exceed 40 hours per week per contract employee.
 
  • Temporary alternate work locations to meet mission requirements may be assigned as circumstances dictated by the Contracting Officer Representative (COR).

U.S. Citizenship:

Employee must be a U.S. citizen. For the purpose of base and network access, possession of a permanent resident card (“Green Card”) does not equate to U.S. citizenship.


TRAVEL:

No travel is anticipated for this effort.


SECURITY:
 

All contractor personnel require a minimum of a Tier 1 background check (T1)/SF85 for any position that requires access to the internet, use of automated information systems to cover standalone computers or unescorted entry into restricted or controlled areas prior to reporting for duty in support of any requirement. The investigation is not for a security clearance; it is for a position of trust. This is a mandatory requirement set forth in DoDM 5200.02_AFMAN 16-1405, Air Force Personnel Security Program.

The contractor shall provide OPSEC protection for all sensitive/critical information and indicators involved in execution of this contract/Task Order, as defined by AFI 10-701 (Operations Security). 711 HPW Critical Information and Indicators are protected under the 711 HPW Operations Security Program and the 711 HPW Critical Information and Indicators List (CIIL). Contractor employees granted access to critical information and indicators shall be provided initial OPSEC training by the 711 HPW OPSEC Coordinator upon in-processing and prior to being granted access to CIIL items related to the contract/Task Order. The contractor shall also participate in 711 HPW’s annual OPSEC training and education programs, which includes periodic updates and refresher training on CIIL items applicable to the contract/Task Order. The 711 HPW OPSEC coordinator shall evaluate the OPSEC posture of AF contract activities and operations.

All documents, including papers, abstracts and posters shall be cleared by AF prior to public release.

The highest level of security classification required is Unclassified.


REPORTS AND DATA REPORTING REQUIREMENTS:

Contractor Progress, Status and Management Report (PSMR).

On a monthly basis, the contractor shall provide a status report. The information will be on project status and describe the work accomplished. The contractor shall also identify any issues/problems anticipated in schedule or cost ceiling during the next reporting period.

The report shall have five sections:
 
  1. Project Title, Time Period of report, Date
 
  1. Performance: Current status of deliverables, measured against project expectations.
 
  1. Schedule: Have scheduled activities and milestones been completed on or before time, and impact of delays.
 
  1. Costs: Are there any actual or significant deviations, are significant costs adequately explained in terms of project plans? (i.e., large initial equipment purchase, followed by labor related costs.)
 
  1. Risk: Are there known or anticipated opportunities or events that will or can affect project.


Technical Report – Study/Services:
 
  • All reports and data shall be submitted in a non-proprietary, easily transferrable format.
 
  • All reports, data, findings and literature shall be property of the 711 HPW/RH. The contractor shall not reuse or distribute project information without the express permission of 711 HPW/RH and shall retain all 711 HPW/RH origin markings.


Point of Contact for Immediate Consideration:

Art Mata
amata@reef-sys.com




 

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